Table 4

Respondents views on media campaigns and its improvement

Question

LHW

LHS

What are your and your family/community's views on media campaigns about the LHW programme?

Response

The campaigns please us/enhance our credibility.

The campaigns please us/enhance our credibility.

Additional comments

People believe in our message when they have seen it on TV

Community relates to the worker because of these commercials

What changes should be made to improve these campaigns?

Response

Male characters should be added to TVCs. Drama format should also be tried. Multiple channels should be used

Role of LHS should be shown. Male characters should be added to TVCs.

Additional comments

Community should also be shown.

Media should dispel that this programme is only about FP.

Haq and Hafeez Human Resources for Health 2009 7:59   doi:10.1186/1478-4491-7-59